"The College Box" was a branding and interaction design project that consisted on creating a brand for a fictional company and applying the design choices to their eCommerce website. This company is a meal kit plan and snack store focused on college students.
We had to design three breakpoints for the eCommerce website, as well as a checkout form for the phone breakpoint. All of these can be accessed with the "Menu", "Search" and "Cart" buttons.
For the creation of the logo, here's some of the ideation and brainstorming process. There was an emphasis on making the logo modular so that it can have different uses both on print and in digital platforms.
The finalized logo looks like this.
